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9 Ways to Get Book Reviews (Not All of Them Ethical)
Remember when getting a book review involved a pre-pub copy of your book being sent to the NY Times, Publishers Weekly, etc…? Boy, how times have changed. And while those reviews are still golden,...
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5 Things That Have Changed Author Websites in 2013
This is my last blog post for the calendar year! And what a year it has been! We have built more than 50 new author sites, redesigned/rebuilt dozens of others, and added a variety of social networking...
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An Interesting Observation About Bookstores…
This blog post is very much off the topic of my usual posts (author websites), but I had a realization over the holiday break that I had to share with all my author friends. You see … I took a day to...
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5 Signs an Author Is Ignoring His/Her Website
An author writes a book. An author builds a website to promote that book. A year or two passes. The author starts ignoring the website. It becomes like a “portfolio” — somewhere that he may send people...
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What Is Your Goal for Your Author Website (and Your Writing Career in General?)
It’s probably the most important question I ask authors before putting together a proposal for them: What are your goals for your author website? Generally, there are three overarching goals that an...
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Should You Create an App Spinoff of Your Book?
It’s hard to believe, but the word “app” has become an essential part of the English language. Nearly every person with a smartphone uses apps in one way or another; from the app that helps you find...
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5 Reasons You Should Never Take Down Your Author Website
I have had multiple clients over the past few weeks ask me to take their site down — either temporarily or permanently. Now, for those who have asked my opinion, I have been happy to offer it: DON’T...
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The 3 Most Common Author Website Myths
In honor of this great pieces I just read on Book Promotion Myths from my colleague Sandra Beckwith, I have decided to present … three common author website myths. 1. An author’s website needs to be...
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8 Secrets to an Effective Author Email Campaign
You know that email is an important marketing tool for selling your books. But how much do you really know about how to use it effectively? Here’s what you need to know about common email mistakes, and...
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5 Things You Need BEFORE You Build an Author Website
I admit it. I was wrong. I have told you in previous blog posts that it’s never too early to build an author website. Well … it’s time for a mea culpa. I recently was working with an author who clearly...
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